ISAAC Trade Alliance News
News, updates and tips from the Ministry of Trade team.Building your product or service into a brand
For anyone who is in business, brand building is a big step to create awareness and increase potential prospects and customers for your product. This will be a two part article on brand building. The first part will talk about some of the basic concepts of brand building and what you need to think about when you are building a brand, the second part of the article wh...
His will, His Way
There is a saying “ where there is a will, there is a way” . For me this is one of the most inaccurate sayings especially when it is used by people in business. Humanism and the celebration of the capability of the human will, is misleading and deceitful. I am not advocating a generation of people without will, but what I am advocating is working with God’s will and...
Innovation how to increase marketplace value & revenue
Innovation the Key to increased marketplace value & revenue Innovation is the key differentiator between businesses of average performance and those that achieve supernatural results. Most of the time businesses and business people learn by finding out what are industry standards and norms. They then use this information to build their own businesses, sometimes to di...
